🍹 How It All Started 🍹

SF Fruit Co was founded in Las Vegas, Nevada — at the center of hospitality, entertainment, and high-volume beverage service. Surrounded by hotel pools, concerts, festivals, and nightlife, we saw firsthand the challenges operators and guests face when serving drinks at scale.

What started it all was a simple but important concern: guest safety and environmental responsibility.

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While glass containers had already been replaced in many venues, the solution often meant mountains of single-use plastic cups. At the same time, spills, unattended drinks, and waste continued to create real operational and environmental problems. We knew there had to be a better way.

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The Problem We Set Out to Solve

Spilled drinks may seem harmless, but at scale they create serious issues. Alcohol entering pools reduces chemical effectiveness, often forcing venues to drain, scrub, and refill pools — wasting water, time, and revenue. On dance floors and in high-traffic areas, spills increase cleanup demands, safety risks, and unnecessary waste.

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At the same time, long beverage lines in high-volume venues were creating frustration for guests and lost revenue for operators. Traditional drink service requires cups, ice, multiple ingredients, and repeated handoffs, slowing service precisely when demand is highest. In concerts, stadiums, and festivals, every extra step behind the bar compounds delays and congestion.

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Beyond infrastructure and operational concerns, drink safety was another growing issue. Open cups are easily left unattended and vulnerable to tampering in crowded, high-energy environments where guests move between swimming, dancing, and socializing.

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SF Fruit Co was created to rethink how drinks are served in these environments — focusing on containment, portability, deterrence, and speed.

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The Solution That Became Sipperz®

From that mission, Sipperz® by SF Fruit Co was born.

Our reusable and recyclable pouch system was designed to reduce spills, limit waste, and keep drinks sealed and with the guest at all times. Waterproof, sealable, and wearable with a lanyard, Sipperz allows for hands-free enjoyment while helping venues maintain cleaner pools, safer dance floors, and more efficient operations.

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Because drinks are mixed and consumed directly from a self-contained, sealable pouch, Sipperz also acts as a strong deterrent to drink tampering, making it extremely difficult for outside substances to be added without notice.

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By reducing service steps and eliminating traditional cup handling, Sipperz helps move lines faster, increases throughput during peak periods, and allows operators to serve more guests without adding staff or complexity.

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Expanding Beyond the Pool

What began as a poolside solution quickly proved valuable far beyond that setting.

As we continued working with operators, it became clear that the same principles — spill prevention, waste reduction, guest safety, and faster service — apply across many environments. From concerts and sporting events to resorts, cruise lines, festivals, and outdoor attractions, SF Fruit Co product solutions support better beverage experiences without added complexity.

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Our story is rooted in real-world challenges and practical solutions. Everything we create is guided by one goal: making beverage service safer, cleaner, faster, and more enjoyable — for operators and guests alike.

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🍹 Sipperz® by SF Fruit Co l Shake ~ Sip ~ Repeat

Learn more about SF Fruit Co